The Two-Way Door Framework: How to Make Faster, Smarter Decisions

Many leaders overthink decisions, treating every choice as if it’s irreversible. But Jeff Bezos’ Two-Way Door Framework offers a smarter approach: some decisions are one-way doors (permanent and high-stakes), while others are two-way doors (reversible and low-risk). The problem? Too often, we hesitate on choices that could simply be tested and adjusted.

Understanding this distinction helps leaders move faster, adapt quickly, and avoid unnecessary delays. Is your decision truly a one-way door, or are you just overthinking it?