Leadership and Influence, Entrepreneurship & Business Growth, Marketing & Branding, Psychology of Sales & Customer Experience, People-First Business Strategies Michael Forras Leadership and Influence, Entrepreneurship & Business Growth, Marketing & Branding, Psychology of Sales & Customer Experience, People-First Business Strategies Michael Forras

What Are You Really Selling? A Lesson from the High Seas

What Are You Really Selling?

Most business owners focus on what they sell—paint parties, crafting kits, or workshops—but few recognize why their customers keep coming back. People don’t just buy products; they invest in connection, belonging, and shared experiences.

On a recent cruise with my wife, Nelli, for a leadership summit, I had the opportunity to listen to passionate entrepreneurs discuss their businesses. One thing became clear: the most successful ones weren’t just selling a product; they were selling a transformation—a break from routine, a sense of community, and a chance to create lasting memories.

Whether you run a business, lead a team, or inspire others, the key to success isn’t in what you offer—it’s in the impact you create. Are you all in on what you do?

Read the full post to discover how shifting your mindset can transform the way you connect with customers, employees, and the people around you.

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