What Are You Really Selling?

Most business owners focus on what they sell—paint parties, crafting kits, or workshops—but few recognize why their customers keep coming back. People don’t just buy products; they invest in connection, belonging, and shared experiences.

On a recent cruise with my wife, Nelli, for a leadership summit, I had the opportunity to listen to passionate entrepreneurs discuss their businesses. One thing became clear: the most successful ones weren’t just selling a product; they were selling a transformation—a break from routine, a sense of community, and a chance to create lasting memories.

Whether you run a business, lead a team, or inspire others, the key to success isn’t in what you offer—it’s in the impact you create. Are you all in on what you do?

Read the full post to discover how shifting your mindset can transform the way you connect with customers, employees, and the people around you.

The balance between innovation and tradition is the cornerstone of a thriving business. While innovation drives growth and disruption, tradition provides the stability and foundation necessary to navigate change. Companies like Apple and Starbucks showcase the power of blending the cutting-edge with the time-tested, creating sustainable success. By respecting the past and embracing the future, businesses can achieve a dynamic equilibrium that fosters resilience, growth, and longevity.